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Product Management User-Centred Design

Policy Admin Platform

Project overview

I was both the Product Owner and a hands-on contributor to the UI/UX of a new Policy Management Platform. Our primary users were brokers, who are generally not tech-savvy and often resistant to change.

By focusing on intuitive workflows, reducing complexity, and building clear user journeys, the platform achieved extremely high usability scores. I also led the full data migration strategy and execution from the legacy system to the new platform, ensuring continuity, accuracy, and a smooth transition for brokers and internal teams.

  • Product Ownership
  • User-Centred Design
  • Data Migration Strategy

Key Outcomes

High usability and simplified workflows directly reduced training time, lowered support call volume, and accelerated adoption. The successful data migration minimized operational downtime, improved data integrity, and enabled brokers to transition smoothly resulting in better onboarding, higher system satisfaction, and a measurable reduction in internal operational friction.

01. Exceptional Usability Performance

Policy Management Platform achieved a 92% System Usability Score (SUS) from brokers, surpassing the industry benchmark of 68%.

02. High Adoption Across a Low-Tech User Base

Drove adoption with a 9/10 usability rating, even among broker groups traditionally slow to embrace new technology.

03. End-to-End Data Migration

Led the full data migration from the legacy system to Websure+, ensuring clean, validated data and a frictionless cutover.